Creating a customer base
that is not only happy with what we provide but also want more of
what we offer is important to the success of any business! Customer
loyalty is a key strategy to retain returning customers.
What
do I know about my customers?
Did
the Smith family come back last year?
Did
the Joneses ask for a firm mattress?
How many times have the Watsons shopped with us this year?
Knowing
your customer, their preferences and
buying habits allows you to up-sell the product at the most opportune
moment